Solution

Once the objectives were defined, and the target defined, our team started to pick and choose the best tools to use to win this challenge.

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First, a complete redesign of the website was done by our produt designer, starting from the idea of keeping the identity previously created by GND. Colors, photos, texts and patterns ... every detail played a precise role in the realization of this step.

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We included content highlighting the benefits of GND's services, as well as some of the brand's history (using our storytelling skills), and subsequently, the opinions of Internet users who have already taken advantage of these services.

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Then, to answer the second question, we called on our specialists, who proposed to set up an online reservation system, as well as a secure payment method, to facilitate the task of GND customers.

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Results

It's clear that this strategy allowed our client to have amazing results demonstrating the quality of the tools put in place. Bookings increased exponentially, the brand was heard from a wider audience, and the previously defined KPIs all showed increased effectiveness of the website design and online booking service. Our partner was satisfied, and we were even more satisfied. Because at MWA, our customer is at the center of all our actions, and his satisfaction is our priority.

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